VIRAL MIDJOURNEY/RUNWAY VFX + AD CREATIVE WORKFLOW.

Fam,

I’ve been quiet on the posting front.

Trying to get my life/business in order for 2025.

I’ve never been “organized”…so this is new for me.

W/e enough about my personal problems…

Here’s what we got for today:

1. MJ + PSGF + RUNWAY: CRAZY VFX

2. MIDJOURNEY: ADUNIVERSE TO AD CREATIVE WORKFLOW

3. PODCAST: BEGINNER’S GUIDE PLAYLIST

4. BEYOND MJ: AI VIDEO WARS CONTINUE

5. MJ OFFICE HOURS: QREATES IS NOW AVAILABLE

LET’S BOOGIE…

MJ + PHOTOSHOP GEN FILL + RUNWAY: CRAZY VFX

I had 18 calls last week (no joke).

So I took Friday to let my brain go wild…and try to push some VFX boundaries with Runway.

IF YOU MISSED IT → FULL POST

PROCESS:

1. Generate images in MJ

2. Upscale in Magnific

3. Edit + Compose in Photoshop

4. Animate in Runway

5. Generate Music in Suno

BASE MJ PROMPT STRUCTURE: editorial photo, [shot type], [subject + action], [environment], rippling sand dunes, slight breeze, high precision photography --ar 5:3 --personalize [code] --v 6.1

MJ PROMPT EXAMPLE: editorial aerial drone photo, looking straight down from above, black cloaked figure standing next to a horse side profile, monochromatic desert with a large, ripping sand dunes, slight breeze blows her cloak, high precision photography --ar 5:3 --personalize [CODE] --v 6.1

RUNWAY PROMPT STRUCTURE: [shot type], [camera motion], [subject + action], 35mm style

RUNWAY PROMPT EXAMPLE: overhead drone shot, clouds roll in to cover the scene in darkness, a black cloaked figure standing still next to a horse on a sand dune, muted color scheme, 35mm style

SUNO PROMPT: Ethereal synths. Tribal percussion. Massive bass drones. Exotic instruments. Atmospheric textures. Epic dark build

Here’s an example below ↓

PHOTOSHOP GEN FILL FOR PORTALS:

The portals were the hardest part…to generate and to animate.

So instead of spinning the wheels in Midjourney…you can use photoshop to help.

CHECK IT → FULL POST

PROCESS:

1. Build 2 images in MJ

2. Mask area in Photoshop

3. Layer 2nd image behind

4. Use Generative to fill to clean up.

5. Animate in Runway.

If you want these 2 contrasting environments generate them separately.

MJ Prompt 1: editorial photo, triangular portal opening in the center of the frame --ar 5:3 --sref https://s.mj.run/C3gpTQLTOCc https://s.mj.run/4NMqeU3-Qo0 --personalize [code] --sw 90 --stylize 200 --v 6.1

MJ Prompt 2: editorial photo, black cloaked figure walking towards us, monochromatic desert with, ripping sand dunes, slight breeze blows her cloak, high precision photography --ar 5:3 --personalize [code] --v 6.1

MASKING IN PHOTOSHOP:

Now that we have our portal structure…we can mask the frame.

And drop the other MJ photo in…make sure its the bottom layer.

So that the image is within the frame.

GENERATIVE FILL TO CLEAN IT UP:

Now that the image is layered…you can use Generative Fill to clean up the edges and blend them.

Then take it to Runway..and play with it there.

Fun stuff…going to test more like this.

MIDJOURNEY + ADUNIVERSE: AD CREATIVE WORKFLOW

A few weeks back we introduced to AdUniverse.Ai.

It allows you to look at META Ad spend…for some of the biggest brands.

So you can build ad creative and use data to make decisions.

IF YOU MISSED IT → CHECK OUT ADUNIVERSE.

USING ADUNIVERSE.

The best feature about this is their AdTracker.

HOW TO USE:

1. Go to Meta Ads Library

2. Search a brand

3. Copy the brand URL

4. Open AdUniverse Ad Tracker

5. Paste brand URL

6. Wait for AdUniverser to track all ads.

GENERATING AD CREATIVE WITH MIDJOURNEY:

Find an ad creative that’s performing well…and transform it.

PROCESS:

1. Find an ad you like

2. Create prompt for imagery → Paste Ad Creative into CustomGPT 

3. Iterate Prompt to fit brand

4. Generate Image in Midjourney.

CUSTOM GPT PROMPT: Photo Type: Minimalist product photography, isolated object, Color Tone: Muted, earthy green, Background Color: Off-white, light gray, Texture: Fine, powdery, slightly cracked surface, Subject Focus: Single scoop filled with green powder, top-down view, Material: Matte dark green plastic scoop, Lighting: Soft, diffused lighting, creating subtle shadows, Composition: Centered, clean presentation, negative space around the scoop, Mood: Natural, organic, simple, Details: Handle of the scoop has a small round hole near the end, the powder appears finely ground with a cracked surface texture

EDITED PROMPT: Photo Type: Minimalist product photography, isolated object, Color Tone: Muted, turmeric orange, Background Color: Off-white, light gray, Texture: Fine, powdery, slightly cracked surface, Subject Focus: Single scoop filled with orange powder, top-down view, Material: Matte dark black plastic scoop, Lighting: Soft, diffused lighting, creating subtle shadows, Composition: Centered, clean presentation, negative space around the scoop, Mood: Natural, organic, simple, Details: Handle of the scoop has a small round hole near the end, the powder appears finely ground with a cracked surface texture --ar 1:1 --stylize 200 --v 6.1

ADDING COPY + DESIGNING IN FIGMA

Basically 80% of the way there…now just add copy + format in Figma.

This took about 15 mins start-to-finish.

Thanks ADUNIVERSE.

PODCAST: THE “BEGINNERS” PLAYLIST

Drew and I had some technical difficulties with the POD this week.

Hopefully, we’ll get this thing sorted out and have a new episode up in a few days.

In the meantime…here’s a playlist of some of hottest EPs ↓

THE BEGINNER’S EPISODE STACK:

1. THE OVERLOOKED POTENTIAL OF MIDJOURNEY IN BUSINESS

2. NEXT-GEN AI TOOL KIT (GUEST: CHRIS BRANCH)

3. MIDJOURNEY PROMPT THEORY

4. MIDJOURNEY PARAMETERS: THE FORGOTTEN CHEAT CODES

5. SREF: EVERYTHING YOU NEED TO KNOW (LITERALLY)

If you like the episode…drop us a “LIKE” or “SUBSCRIBE” (it really helps)

Respond to this email if you have any feedback (it’s all helpful).

BEYOND MJ: THE AI VIDEO WARS CONTINUE

Another week…another explosion of news in the Ai Video space.

Here’s a ROUNDUP of the most impactful.

Linking to a few articles/updates below ↓

1. Pika’s Return from the Dead

2. TikTok Jumps into the Ai Video Gen Wars

3. META’S Video Generator Looks Pretty Damn Good

4. ADOBE FIREFLY Making Moves in Video

This is also a solid video on everything Ai-Video ↓

MIDJOURNEY OFFICE HOURS (10/2):

Image Editor

• Developing an external image editing tool

• Focus on UI enhancements

Personalization Features

• Current Focus: Faster setup prioritized over advanced features

• Aiming to increase user adoption

• Personalization usage is a small minority

• Strategies to improve accessibility and priority

V7 Model Challenges

• Concurrent changes increasing complexity

• Slower release cycles due to simultaneous updates

• Future focus on incremental updates to reduce risks

Upcoming Features

• Standalone psychometric tools in development

• Debating folder groups vs. tags for organization

• Storytelling team focusing on demos and internal versions

Requested Features

• Bigger batch processing and faster image generation

• Enhanced interactive documentation

• Improved describe functionality on the website

Long-Term Goals

• Moving towards real-time open-world simulations

• Expanding beyond image creation to broader processes

• Developing tools for enhanced creative power

• Improving infrastructure for creation and imagination

Have fun.

If you need help…DM me on Linkedin.

Until next time…

Rory