Midjourney in Operations: But Why?

Your Average Marketer thinks: Midjourney will do the entire job for them.

You (not average) know that: Midjourney can take 75% of the creative lift off your plate.

So how can YOU use it:

• Email Marketing + Newsletters

• Paid & Organic Media

• Blog Content

• Website Assets

• Presentations & Pitch Decks

• Mood Boards

• Youtube Thumbnails

Taking Action:

Let’s use email marketing + newsletters as an example.

Not every email image has to be a product shot.

Sometimes you just need to create a “feeling.”

Here’s an example of our client “Mood” (Delta-8 brand).

Prompt: tropical sunset lifeguard tower, in the style of saturated color field, pop art aesthetic, fine art photography, holographic, dramatic skies, vibrant scenery, low-angle, neon saturation --ar 4:5 --s 600

<60 seconds of prompting…and you have an email hero image.

Now, we have created a “feeling” and a unique look to this email.

Midjourney in Operations:

Now that we’ve injected it into our customer-facing material…

How else can you use it?

Here’s a workflow of how we do it:

Sales: Presentations/Decks, Case Studies, Swipe Files.

• Why: Eye-catching and a differentiator from your competitors.

Onboarding: Mockups, Style Preferences

• Why: We can produce initial concepts, judge style preferences, and get to production faster.

Concepting: Mood Boards, A/B Testing, Inspiration, Themes

• Why: We can give our clients more options and create A/B variations to test different campaigns and styles…quicker.

Execution: Assets

• Why: It assists in the creative lift.

Actionable Tips:

Use Midjourney for inspiration.

And use these as templates to build off of.

Here are some prompts you can use to concept marketing assets:

Email Template Prompt: beautiful email marketing template for (brand), (color scheme/theme), hero image, text block, product grid, CTA buttons, clean design, ux/ui --ar 1:3 --s 500 --v 5.1

Landing Page Prompt: beautiful website landing page for (product category) brand. The landing page is clean and optimized for ux/ui. Intricate website design. ux/ui, ux, ui --ar 1:2 --s 750 --v 5

Website Banner Prompt: beautiful website banner, (product category) brand, (color scheme/ theme), lifestyle photography, product photos, studio lighting, soona, ux/ui --ar 32:9 --s 400 --v 5.2 --style raw --c 35

Have fun.

If you need help…DM me on Linkedin.

OR respond to this email with “HELP”…and we’ll chat.

Until next time…

RF